Strategic Storytelling Meets Elevated Design
Crafting purposeful, story-led brands backed by 20plus years in media and design.
With over two decades of experience in media, branding, and editorial strategy, Lindsay Irvin is a creative force known for blending storytelling with design to build brands that resonate and inspire.
She is the founder of LTI Creative, a boutique creative consultancy specializing in graphic design, branding, social media, content development, front-end website design, and more for small- to medium-sized businesses. Lindsay’s work is rooted in clarity, beauty, and results—helping clients bring their message to life through expertly crafted visuals and copy that connects on a human level.
Her career began in journalism, where she spent years in editorial leadership roles at esteemed outlets such as National Geographic Traveler and The Dallas Morning News, before evolving into creative consulting. Her 20 years of media experience and more than a decade in graphic and web design give Lindsay a rare blend of strategic insight and hands-on creative execution—qualities her clients value in her role as a collaborative partner and trusted innovator.
Whether she’s leading a brand refresh, mapping out a content strategy, or designing a landing page on deadline, Lindsay brings energy, curiosity, and intention to every project. She is especially passionate about working with women-led brands, purpose-driven businesses, and budding entrepreneurs. LTI Creative is recognized for its expertise in design and strategy for the medical, dental, wellness, legal, financial, and educational sectors.
Lindsay lives in Austin, Texas, with her husband, Michael—a founding partner at Reed Lake Private Wealth—and their two children, Grace and Michael Edward. The Irvin family embraces a full life of career adventures, school, sports, and spirited family outings with their four Brittany Spaniels.
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Learn more at www.lticreative.com or connect with her on LinkedIn.
GUILTY
PLEASURE
Reading a book by the pool (uninterrupted)
GO TO
COCKTAIL
An Old
Fashioned
PEOPLE WOULD
SAY I AM
Competitive at
board games
FAVORITE
BOOK
Band of Brothers by
Stephen Ambrose
CAN'T LIVE
WITHOUT
Getting my nails done
(in red or pink!)
DREAM TRAVEL
DESTINATION
Japan, Greece, Amalfi
Coast & Ireland
MY
HOBBIES
Travel, shopping, reading, golf, skiing and design
CURRENT
OBSESSION
True crime
podcasts
ME IN
THREE WORDS
Driven, outgoing
and talented
A SURPRISING
FACT
I'm a fantasy
football whiz
Meet the Team
Lindsay Irvin
Founder & Lead Creative
Jyoti Kumari
Assistant Designer
Ed Turner
Accouting